The next time you reach for a bag of Lay’s, pause for just a moment before tearing it open. That bright yellow logo you’ve seen a thousand times isn’t just cheerful branding — it carries a subtle message tied to the brand’s history. Most people overlook it completely, but once you notice it, you’ll never see that familiar bag the same way again.
At first glance, the Lay’s logo feels simple, fun, and instantly recognizable. Its bold colors and clean design perfectly match the brand’s lighthearted image. But beneath that simplicity lies a quiet tribute — a visual connection to Lay’s roots and its parent company, Frito-Lay.
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